10 Things
I believe about User Experience
1. You are not your end-user.
2. Innovation happens in the messy in-between spaces.
3. Developing digital empathy leads to the most thoughtful work
4. Balance user needs, business needs, best practices and hunches.
5. We must transcend the interface and consider the entire customer experience.
6. Collaboration is critical.
7. Following the process is the best path to original outcomes.
8. Digital platforms evolve, so design for context and utility.
9. The most elegant solution will be both useful and beautiful.
10. The smallest details have the biggest impact on the user experience.
2. Innovation happens in the messy in-between spaces.
3. Developing digital empathy leads to the most thoughtful work
4. Balance user needs, business needs, best practices and hunches.
5. We must transcend the interface and consider the entire customer experience.
6. Collaboration is critical.
7. Following the process is the best path to original outcomes.
8. Digital platforms evolve, so design for context and utility.
9. The most elegant solution will be both useful and beautiful.
10. The smallest details have the biggest impact on the user experience.